Bentley Q1 sales surge 26%

BENTLEY, the Crewe-based luxury car manufacturer, has made a flying start to 2013.

Global sales are up nearly 26% to 2,212 in the three months to the end of March.

The brand, part of German automotive giant Volkswagen, said the US remains its No1 market and it is enjoying significant growth in Russia.

Bentley said it has seen “outstanding” sales in the Middle East, Asia Pacific and Europe, as the company opened a further eight new dealerships in the period.

Kevin Rose, board member for sales, marketing and aftersales said: “Bentley continues to sustain significant global sales growth. We are simultaneously rolling out our dealer expansion plan with eight new outlets opening their doors to customers so far this year and over 30 more to come.

“Although conditions in some markets are becoming more challenging, we are continuing to increase our market share thanks to our growing global presence and growth in key new markets such as Russia. I am confident that with the imminent arrival of the new Flying Spur we will maintain substantial growth for the rest of 2013.”

The Americas forged ahead with 632 cars delivered to customers in the region, a 35.04% increase on Q1 2012.  This performance can be attributed to the increased strength of the Bentley dealer network in the US and the arrival of key new models in the market including the Continental GT V8 and GTC V8 and the next generation Continental GT Speed.

The Middle East region performed extremely well with deliveries up 41% to 237 cars. Asia Pacific also had an outstanding quarter, increasing its deliveries by 68.12% to 116 cars.

Japan saw growth of 30.56% with 47 deliveries. In China 474 cars were delivered to customers, representing a near 18% decrease.

Bentley attributes this fall in its second-largest market to customers waiting for the new Flying Spur, the top selling four-door model, which becomes available from mid-2013 onwards.

In Europe sales grew by 61.8% with 335 cars delivered to customers.  With an increase of 34.38% to 43 cars, growth in Russia remains strong, as Bentley shortly celebrates the first year of Bentley Russia by opening two new dealerships in Krasnodar and Yekaterinburg, doubling its presence in this key growth market.

In the UK, 371 cars were delivered, representing a 59.23% increase on the first quarter of 2012.


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