City strikes sponsorship with car battery brand

MANCHESTER City has signed another overseas sponsorship deal, this time with a Thai car battery brand.

GS Battery, a Japanese manufacturer of automobile and motorcycle batteries, has become the club’s official car battery partner for Thailand.

It follows an agreement with Thai drinks brand est Cola and a deal with Daihatsu for the carmaker to be the club’s official automotive partner in Indonesia.

Under the terms of the deal GS Battery will film a TV advert with City players and the business will use City’s crest and player imagery on packaging and marketing material.

Tom Glick, chief commercial and operating officer for Manchester City, said: “GS Battery’s reputation for technological research and development speaks for itself. Their hallmark for perfection and achievements worldwide over the last century are well documented and to partner with such an iconic brand in Asia is not only an honour for City, but also a statement of intent, as we continue to build a global club of the future.”
 
Siam GS Sales Co executive director Prakasit Pornprapar said: “Manchester City is internationally recognised as a football club for the new generation of football fans. Within a short period of time, they have already gathered over 2.3 million supporters in Thailand. Our partnership with City will not only help create a new era in Thailand’s football development, but also simultaneously enable GS Battery to broaden its brand awareness and build confidence in our products, for both existing and new customers.”