LEP staff seconded to Marketing Liverpool
LIVERPOOL Vision and the Liverpool City Region LEP have signed a deal to strengthen Marketing Liverpool to ensure than opportunities arising from events such as next-year’s International Festival for Business are not missed.
The agreement will see 11 LEP staff seconded over to Marketing Liverpool, which is an initiative led by the city’s economic development arm Liverpool Vision, for two years.
The LEP staff will work with Liverpool Vision’s communications team in delivering a place marketing strategy for the city region.
The move is designed to ensure major global opportunities such as the International Festival for Business 2014 offer maximum economic return.
The functions to be delivered under the agreement include: managing the Visit Liverpool website; overseas and domestic marketing and leading the Liverpool Convention Bureau activity.
The agreement comes in the wake of the LEP securing an additional sum of £2.15m from the European Regional Development Fund to boost the Visitor Economy, part of which has been allocated to the development of the Place Marketing Strategy.
Robert Hough, chairman of Liverpool City Region LEP, said: “What we are creating in effect is a ‘one stop shop’ for investors, visitors and conference organisers. This new co-ordinated approach is to fulfil shared aims to grow the sector still further which will benefit the whole city region. It is a huge positive step forward.
“We have listened to the private sector and we will now develop a plan with their significant input that will bring great economic benefit.”
Max Steinberg, chief executive of Liverpool Vision, added: “The LEP team has both knowledge and experience of successful destination marketing and has delivered international and national campaigns across a range of media and combined with the expertise at Liverpool Vision means that we will now deliver a greater impact.
“The prize is great. This new approach to marketing our unique and diverse assets will help accelerate growth and job creation for the benefit of future generations.”