Brother agrees deal with Fulham FC

TECHNOLOGY group Brother UK, which for many years was the main sponsor of Manchester City, has returned to football with a partnership deal with Fulham FC.

Brother has agreed a one-year deal with the London club, which if successful could be extented to three years, to become its official technology partner for the forthcoming Barclays Premier League season.

The deal gives east Manchester-based Brother UK a variety of marketing and advertising rights around Fulham Football Club. In addition, Brother UK will dedicate resources to the club’s charity arm, the Fulham FC Foundation, including its Schools Enterprise Programmes.

Another facet involves Brother UK supporting Fulham FC with its range of technology and communications products and services across the stadium and training ground. Products such as Brother’s OmniJoin web conferencing will be introduced as part of Fulham’s business operations, whilst Brother’s innovation team will be working with the club’s performance and coaching staff to investigate new ways to support on-pitch performance and analysis.

Phil Jones, Managing Director of Brother UK said: “Partnership was always the key word for us going into this relationship and we’ve been extremely impressed at how eager the club has been to explore opportunities for integrating Brother products across its business. It promises to be a really exciting season both on and off the pitch.”

Alistair Mackintosh, chief executive of Fulham FC said of the new relationship: “We are delighted that they have decided to partner with us and look forward to their involvement in everything from the products we use around the training Ground and Craven Cottage, to the resources used as part of our educational remit within the local community.”

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