@MCFC in international Twitter drive
MANCHESTER City FC has upped its game in social media by launching 10 new international Twitter accounts.
In addition to its existing English and Arabic accounts, which are currently followed by more than 1.5 million fans, City is now offering Twitter content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.
The Twitter drive ollows the roll-out of 10 international websites in the same languages earlier this summer. The club believes the new Twitter accounts will ensure that City supporters from more than 160 countries will now be able to access content in their own language.
Diego Gigliani, director of marketing, media and fan development, said: “
“As the club continues to attract fans from across the world and our global community grows, it’s important to find new ways to connect and engage with them in order to build deeper relationships.
“Translating our website into 13 languages was one step on this journey – creating another 10 Twitter accounts is another.
“Twitter has played an integral part in the club’s online growth in recent years, providing the club and its players with a unique channel through which to interact with fans in creative and innovative ways. We will continue to explore the wealth of opportunities that social networks like Twitter offer.”
The new Twitter accounts bring City’s multilingual digital offering to 12 Twitter accounts and 13 websites, in addition to its Mandarin Chinese social media presence in Sina Weibo and Tencent Weibo.
