Media mix: Paver Smith doubles size of Manchester office; Kapital win for Mere PR; and more

PR agency Paver Smith has doubled the floorplate of its Manchester office to boost capacity.

The firm has moved from the first to the second floor of Centurion House on Deansgate to allow staff numbers to increase from six to 12. 

Helen Strother, who heads the agency’s Manchester operation, said: “The market is showing signs of life and our landlord, Bruntwood, was focused on giving us value so it was a good time to make the move.

“We think it will take at least a year to fill up the six spare seats, but we’ve now got the room to host staff training on-site in the meantime.”

Paver Smith’s Manchester office acts for clients including DLA Piper, Grant Thornton, GB-energy and aps Group.

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CHESHIRE agency Mere PR has been appointed by Manchester finance company United Kapital to introduce its services to the retail and leisure industry.

The B2B team at Mere PR will communicate to the retail, leisure and SME industries the way in which United Kapital can help them improve, expand and market their businesses.

The company intends to launch a national campaign comprising a media tour, feature led press office and bespoke SME campaign – as well as a celebrity ambassador.

Victoria Maltby, Mere PR director, said: “This latest appointment is another interesting client to add to our B2B portfolio.

“Our programme will combine creative approaches with a solid business press office, to make it memorable and informative.”

Launched in 2008, United Kapital is a pioneering company offering a Business Cash Advance programme, which provides quick and easy access to working capital by advancing money against a business’s future credit and debit card sales.

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TANGERINE PR has been appointed by Danish furniture brand BoConcept.

BoConcept specialises in affordable, customised, designer furniture and is set to open its latest franchised store in Great Ancoats, in Manchester, at the beginning of September.

Husband and wife team Jamie and Julie Kerner – who have taken the franchise for the store – approached Tangerine PR to help launch the new store.

Sandy Lindsay, group managing director at Tangerine, said: “Manchester is a perfect location to expand the BoConcept store portfolio, especially with the development around the Great Ancoats area to become a shopping destination for high end designer furniture.

“The range of products available from BoConcept is amazing and the team can’t wait to introduce this fantastic brand to the city.”