Park launches Flexecash card in Ireland

PARK Group, the Birkenhead Christmas hampers and prepaid giftcard specialist is launching its Flexecash giftcard in the Republic of Ireland.

The AIM company said the expansion of the fast-growing concept was an “important strategic development” as it demostrates the scalability of its e-commerce platforms and  the Flexecash product.

The Irish card is currently accepted by 10 high street retail brands and additional customer choice is provided with the ability to use the card to purchase other voucher and card products from our www.spendlove2shop.ie website.

The launch of the company’s Irish website www.love2shop.ie gives customers direct access to Park’s gift card and vouchers, which can be used locally at many leading retailers including Argos, Debenhams, The Early Learning Centre, Halfords, Heatons, Mothercare, Pet Stop, River Island, Shaws, Shoe Zone, SportsWorld and Waterstones.

Park entered the Irish market in 2011 with its Love2Shop vouchers and is now accepted by more than 40 major retailers.

Chief executive Chris Houghton said: “We are delighted with the progress we have made in Ireland and the exciting growth opportunities that market offers. We are expanding our e-commerce business in a controlled way, building on our strengths, product portfolio, retail relationships and customer base.

“The rapid growth of our flexecash prepaid card business in the UK, following its introduction in 2010, gives us confidence that this innovative card will be well received by a growing number of retailers and consumers in Ireland. The initial response has been very encouraging and we look forward to further development in this new territory.”