Mediamix: The Pie Factory; Pelican PR; Refresh; If Agency
THE Pie Factory studio at MediaCityUK enjoyed its busiest year yet in 2013.
Management said there had been a major increase in TV productions and commercials being filmed at the facility.
Its three sound stages played host to a range of dramas including Hebburn, starring Vic Reeves; Car Share with Peter Kay; and Ragged, directed by Johnny Vegas.
Studio manager Dean Sinacola said: “Over the past year, The Pie Factory has continued playing host to numerous dramas and an increased number of commercials. It has been great to see many returning productions back for the second, third and fourth series – with a few new shows and pilots utilising our spaces and music videos.
“The MediaCityUK business community has rapidly grown over the past year and the increase in companies moving in across the site has played a significant impact on the amount of inquiries and bookings we’ve had – highlighting the integral role The Pie Factory plays at MediaCityUK. We look forward to welcoming more productions this coming year”.
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SADDLEWORTH PR firm Pelican has won the Europe-wide brief to support APEAL – the Association of European Producers of Steel for Packaging.
The industry federation is made up of Europe’s four leading multi-national producers of steel for packaging who together represent some 95% of the total European production.
Pelican, which specialises in packaging, food and environmental communications, has been briefed to promote the environmental, economic and consumer benefits of steel for packaging. The campaign will target brand owners and packaging industry professionals across the continent.
Patricia Mobbs, Apeal communications manager, said: “Apeal recognised the need for additional support in order to achieve our communications objectives and we wanted a PR consultancy with experience in food, drink and packaging. Pelican persuaded us with their well-honed creative pitch.”
Michael Bennett, managing director of Pelican said: “This is an excellent international addition to our portfolio of packaging and food industry clients and underlines our position as a leading communications consultancy in these markets.”
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THE Manchester-based if agency has created the launch campaign for Paddy Power Messenger, a new app from the betting chain Paddy Power.
The launch includes a series of full page and double page spread ads in the national press, and outdoor hoardings, as well as online banner ads. The if team has also created a tutorial video, embedded into the app, showing users how to use it.
Paddy Power Messenger claims to be the world’s first fully personalised sports betting app. Users can choose which of their favourite football teams, leagues, horses, jockey, trainers or racecourses to follow and they will then receive messages for every update, development and bet.
Ed King, group account director at The if agency, said: “Our strategy for the launch was to create a campaign that not only demonstrated the key features of the product, but that also gave an insight to the key customer benefit too.”
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MANCHESTER’S Refresh PR has been briefed to launch three new flavours of Weight Watchers’ instant hot chocolate, themed around a selection of popular cakes.
Refresh will be working with long standing client, Aimia Foods, to preview the new range to the press. New flavours include chocolate cherry brownie hot chocolate, Jaffa Cake hot chocolate and cappuccino cream cake hot chocolate.
Managing director Laura Mashiter said: “The product launch has been timed specifically to coincide with both the arrival of winter and the nation’s ‘new year, new you’ fixation that comes to the fore every January.
“The food and drink team at Refresh PR is experienced in launching new products and has proven capabilities of achieving impressive results time and time again. As a result, we expect to see a flurry of coverage for the three new Weight Watchers Instant Hot Chocolate flavours in the coming months.”
