Energy drink Jaguar hopes to fizz with Man City
MANCHESTER City has boosted its coffers with a sponsorship deal with new energy drink brand Jaguar.
The deal will see Jaguar become City’s first official UK and Ireland energy drink partner, and ia brand’s maiden football sponsorship on these shores.
The sponsorship will kick-off at the high profile clash between Manchester City and Chelsea at the Etihad Stadium, on February 3.
Fans will be able to sample the product for the first time, where it will be available throughout the club’s food and beverage offering.
Following the launch, Jaguar will collaborate on a series of events throughout the remainder of the season.
Dr Amit Sra, chief executive of 1SRA LTD the comapny behind Jaguar Energy Drink UK said: “As one of the biggest football clubs in the world and one famous for its loyal and passionate fan-base, Manchester City was the only choice for Jaguar Energy Drink.
“This is the start of a great journey which will see us roll-out an exciting campaign to City fans.”
Tom Glick, chief commercial and operating officer at Manchester City, added: “We’re delighted to welcome Jaguar on board and are extremely proud to be selected as their first-ever sports partner. We look forward to helping them grow their brand over the coming years and are sure that Jaguar will be a big hit with our fans.”
