Mediamix: Robson picks up MediaCom account; CTI Digital; Coffeepot Digital
FORMER BJL account director Lee Robson has been appointed by media buying agency MediaCom North to work on a trade and corporate PR strategy.
Robson, who has set up his own firm LrPR, said he will develop a communications strategy to provide MediaCom North with, “a greater platform and opportunities through which to convey its value to existing and potential clients”.
He said: “The number one company in the 2013 RAR Top 100 agency list, MediaCom North is without doubt one of the most exciting and dynamic agencies around and I’m looking forward immensely to working with them on building their media profile. 2013 was a fantastic year for me personally and a great start for lrPR and I’m focussed on helping my current and any potential new clients have the best 2014 possible.”
LrPR is already working with True North Productions, The Sharp Project and BJL.
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MANCHESTER agency CTI Digital has been teenagers how to build their own apps.
It held a series of workshops for 13-17-year-olds at the Manchester Creative Studio, a new studio school due to open in September.
Studio schools are a new kind of educational establishment introduced by the coalition government that seek to mix academic studies with work-based training. They focus on specific industries and the one in Manchester is specialising in creative and digital. Ad hoc sessions are being held ahead of its launch.
Head of mobile and app development Jason Brown, said: “I was very impressed with the imaginative ideas that were being presented and the level of knowledge that many had on technologies such as the cloud, gestures and overall functionality differences between Apple iOS and Google Android.
“I found it really rewarding and I believe schools like Manchester Creative Studio will allow young people to be more equipped not just on an educational level but through the development of soft skills that will allow them to understand and work with current industry processes. Seeing how engaged everyone was, was an incredible feeling.”
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DIGITAL marketing agency Coffeepot Digital has developed an app that calculates how much time an individual spends on Twitter.
Inspired by an app that indicates time wasted on Facebook, the firm came up with an algorithm that adds up all of those minutes spent, “stalking celebrities, tweeting about TV shows and sharing selfies”.
Managing director David Taylor said: “Often a good idea can be as much about timing as it is about content. The twitter app hooks into the popularity of the Facebook alternative that swept the internet 24 hours earlier and allows people to make the ultimate comparison, allowing them to determine are they a Facebook fanatic or a fully paid up member of the twitterati.”
The app can be found on the Coffeepot Digital website http://www.coffeepotdigital.co.uk.
