Mediamix: Fresh Group; JAMpr; Weber Shandwick

CHEADLE-based marketing agency the Fresh Group has been appointed to organise the main auditorium at the the Big Bang UK Young Scientists & Engineers Fair at the NEC in Birmingham.

Fresh will also handle the careers exhibition stand at the four-day event on March 13-16 which aims to inspire young people to pursue science and engineering careers. It is expected to attract over 70,000 young people, teachers and parents.

The main auditorium will feature a set and stage, designed and built by Fresh, and 1,500 seats. It will be transformed in the evening for a 400-delegate seated dinner.

Laura Taylor, group account director at The Fresh Group, said: “Working with The Big Bang UK Young Scientists & Engineers Fair as their creative agency for the careers exhibition stand and the main auditorium elements of the event is a great new project for our creative and exhibitions teams. We are looking forward to working together and being a part of this highly successful event.”

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JAMpr has picked up the public relations contract for The Printworks in Manchester.

It secured the account following a four-way pitch. JAM said it will carry out a strategic regional and nationwide PR campaign targeting North West media and websites, national newspapers and websites.

The team has been tasked with raising the profile of the venue and its 20 tenants, which include Hard Rock Cafe, Prezzo, Bierkeller, Virgin Active gym and Odeon cinema.

Jaime Gee, managing director at JAMpr, said: “We are delighted to be working with such an iconic Manchester venue and look forward to driving the PR efforts forward and to supporting The Printworks on its activities over the next 12 months.

“The venue has over eight million visitors a year and is one of the most visited places in Manchester so our campaign will build on The Printworks’ strengths, drive footfall and reinforce its strong reputation in the region and beyond.”

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WEBER Shandwick Manchester has been appointed to handle the launch of Zip World Llechwedd, Snowdonia, after promoting a similar venture in Bethesda.

Opening in May, the attraction will allow visitors to fly down 10km of wire in teams of four, reaching up to 60mph.

Weber Shandwick Manchester’s travel and tourism team will deliver an integrated media and social media campaign to “put Snowdonia on the map as the zip wire capital of the world”.

Managing director Jo Leah said: “Our award-winning campaign for Zip World in 2013 had a real impact on the business, which is exactly the kind of hard-hitting campaign we love to implement. In fact, we have an office full of converted ‘zip-liners’ since we all tested our mettle at the original Zip World during our last away day. We can’t wait to try the next one.”