E-commerce: Making the web work for you

TECHNOLOGY has transformed all areas of business life, none more so than the retail sector.

TheBusinessDesk.com is therefore pleased to launch its 18-page online retail supplement , in association with accountants and advisers Baker Tilly and digital marketing agency I-COM, exploring this dynamic, evolving and fascinating sector.

The e-commerce supplement could not have been much better-timed given the phenomenal debut last week after the IPO of appliances retailer AO – which has sparked some concerns over a new dot-com bubble after the Bolton firm’s market capitalisation of more than £1.2bn reached more than five times its annual sales of £275m.

Another exciting, high-growth business is Boohoo, the Manchester retailer making and selling fashion online to 16-24 year-olds, which is also heading to the equity markets, and is due to list on AIM later this month.

The supplement sheds light on some of the essential tools required to execute a successful e-commerce strategy, from relationships with powerhouse online brands such as eBay and Amazon to interacting with consumers through social media.

Click here to download it for free .