Mediamix: Boxed Off; Polaris; Dock10; Mason Williams

LIVERPOOL PR firm Boxed Off Communications has been appointed to the Snowdon Mountain Railway.

Established in 1896, the railway attracted 150,000 people last year.

Richard Clein, founding director of Boxed Off, said: “The last eight months since launching Boxed Off have been extremely positive, in terms of the calibre of client we’ve been able to attract.

“Snowdon Mountain Railway has a great story to tell and we look forward to further building the reputation of this unique attraction.”

Alan Kendall, Snowdon Mountain Railway general manager said: “Boxed Off has the experience of using its connections in the media to secure coverage across the UK. The new season launched at the weekend and we’ve got an exciting pipeline of events coming up which we want to tell people about.

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MEDIACITY-based Dock10 is providing production facilities and post-production services for The Furchester Hotel, a new CBeebies and Sesame Workshop co-production.

The 52 x 11 minute series began filming last month at Dock10’s HQ2 studio and is scheduled for broadcast on CBeebies in the autumn.
 
Andy Waters, head of studios, said: “HQ2 is one of the most technically advanced studios in the UK, with connectivity for 12 camera channels, file-based HD workflows system and advanced lighting and scenic hoists – it’s a fantastic environment for production and talent alike. We’re delighted that the residents of The Furchester Hotel have made HQ2 their home for the next few months, and we will work hard to keep Cookie Monster’s cookie supply regularly replenished.”
 
HQ2 is home to shows including Citizen Khan, A Question of Sport, The Sarah Millican Television Programme, Mastermind, 8 out of 10 Cats, John Bishop’s Only Joking, Swashbuckle and The Slammer.

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MANCHESTER PR firm Mason Williams has launched a digital agency called We Are Native. It is a collaboration between Mason Williams’ digital arm and Benn Achilleas, founder of Neoco, a digital and social agency based in Tech City, London.
 
We Are Native will be based in Manchester and London and is working on several briefs for hotels, football clubs, consumer electronics and banks.

Chairman John Williams said: “We have been involved in the digital space for almost 20 years now, originally in SEO and developing into social media, website design and build plus community management. With our collaboration with Benn we gain a wealth of new experience and an extraordinary talent to take us to the next level in our offering. Native will offer digital marketing solutions to brands wishing to engage with consumers across all social media platforms.”

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POLARIS Media has added another manufacturing client after signing a deal to promote precision machinist Lattimer.

The media firm run by brothers Ben and Sam Pinnington will promote Lattimer’s three bases in Southport and Birmingham and New Jersey, US.

Polaris, based in Liverpool and Manchester, last year beefed up its team with the addition of Insider Media journalist Tamlyn Jones.

Sam Pinnington said: “We are thrilled to be working with another international manufacturer in the Lattimer Group. The firm is the largest manufacturing business in Southport with a rich heritage in precision engineering. This is exactly the sort of business we want to be working with.”