Partnership’s ‘South Bank’ plan to boost The Quays

A PLAN to woo more visitors to Trafford and Salford Quays so that it mirrors the success of London’s South Bank, has been unveiled.

Businesses in the area, including major attractions such as BBC North, Lancashire Circket Club, Manchester United The Lowry arts centre, have created a three-year strategy called a destination management plan, to help it achieve its goals.

The aim by 2017 is for the Quays to attract 3.4m visitors, support more than 3,700 jobs and generate £340m for the local economy each year.

To realise the targets to make the area a “world class cultural, leisure and digital media destination by 2025”, it advocates:
:: The creation of a single brand under which to market the destination;
:: Continued improvement of water quality to encourage the growth of both water sports and water based species;
:: Providing better coach parking, pedestrian and cycle paths as well as public transport, including water based services and
::  A co-ordinated events programme

London’s South Bank saw a similar partnership of organisations work together to boost the location. Set up 14 years ago,  it is seen as one of the most successful tourism consortiums in operation.

The group also includes the Imperial War Museum North,  ITV, , MediaCityUK, Salford and Trafford councils and the University of Salford.

Graham Boxer, director of IWM North, said: “The DMP outlines the ambition and commitment of 10 organisations to the Quays – the benefit of which will be felt across the North West. Bigger and better results are achieved in partnership and the Quays deserves nothing less.”

Julia Fawcett, chief executive of The Lowry, added: “The Lowry has been a cornerstone of the £1.4bn regeneration of the Quays and is proof of the catalysing power of the arts. The DMP will ensure that success story continues and that the area continues to deliver for local people.”