Mediamix: Cuckoo Design; The if Agency; Webtise
SALFORD marketing agency Cuckoo Design has completed an assignment for pension and life insurance provider Royal London.
Cuckoo refreshed the group’s material relating to stocks and shares ISAs, including direct mail activity, call centre support and briefing kits. It has also designed and built the new website.
The move follows Royal London’s acquisition of Co-operative Investments last year.
Creative director Phil Rainey said: “Following the acquisition of The Co-operative Investments by Royal London, there was a need for continuity of messaging in all literature. The site acts as a great resource for customers, enabling them to check their investment and get up-to-date market analysis.
“The challenge was to present this vast amount of content in an engaging and customer focused way. By using the latest technology we developed instant fund calculators along with live price/news feeds. Now there’s only one place a customer will need to visit to get the information they require.”
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WIRRAL-based e-commerce agency Webtise has won a contract with on-line fashion retailer LittleBlackDress.co.uk.
Webtise will help develop the Manchester firm’s existing Magento website and conduct an SEO audit as well as develop a paid, social and email strategy to accelerate traffic and raise the overall profile of the brand.
Daniel Clutterbuck, director at Webtise added: “We’re delighted to have been appointed to work with LittleBlackDress.co.uk. They’re the perfect client for our
community building methodology we advocate. The team will get to work on improving and refreshing the entire brands e- commerce platform, including mobile, technical SEO, email campaigns and social media.
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MANCHESTER’S if agency has developed a new animated competition campaign for Knowsley Safari on pre-school channels Nick Jr and Nick Jr 2 in conjunction with media agency Vizeum Manchester.
The campaign features a series of 30-second competition slots that will coincide with key campaign periods to encourage people to visit the safari park. The deal also includes a dedicated web page.
The if agency team developed the concept based on the core brand idea of “Truly Wild Encounters”.
Jane Moore, group account director, said: “We’ve worked with Knowsley Safari for quite some time now and have a very strong vision for the brand and how it needs to be communicated. It’s been a while since the park has had a presence on TV and the Nick Jr opportunity presented us with a way to use the medium in a more creative, engaging, fun, relevant and cost effective way.”
