Weber Shandwick wins Liverpool One PR account

THE Liverpool ONE shopping and leisure complex has chosen Manchester-based Weber Shandwick North and McCann Manchester for its PR and advertising accounts.

With a marketing budget estimated to be worth £1.5m, the development by Grosvenor has transformed Liverpool’s shopping district.

The agencies – both part of the Interpublic Group – won the business following separate pitch processes.

Their remit is to revitalise the brand and regenerate interest among would be visitors, focusing predominantly on overcoming misconceptions across the brand’s secondary catchment area – Merseyside, Greater Manchester, Cheshire and North West Lancashire.

Liverpool ONE marketing director Donna Howitt said: “The pitch process has been extremely insightful. Both agencies understood our brief from the outset, they weren’t afraid to challenge us and they clearly demonstrated quality and depth of knowledge in every element of the pitch from the insights and planning, right through to the creative ideas and execution.”
 
The PR account will be led by consumer account director Hayley Corbett who will work alongside managing director Jo Leah on strategy and planning. 

McCann Manchedter managing partner, Dave Donaghue, will lead an account team of 11 people at MM who will deliver an integrated creative campaign.