Faith in Nature on target for 25% annual growth

FAITH in Nature, the Radcliffe-based natural beauty products manufacturer, has secured three new supermarket listings for its Humphrey’s Corner baby care range, which it says will help to boost turnover by 25% in the next year.

From this month Asda will stock seven products, including shampoos, bubble baths and baby lotion, in 82 stores, while Ocado and Tesco Direct will also stock an additional two gift packs.
 
Humphrey’s Corner launched in 200 Boots stores and on Boots.com last June, and it has since become Boots’ best-selling natural baby range.
 
The company, which employs 40 staff, expects turnover to exceed £3m in its current financial year and has said the new listings will help it hit £3.75m by 2015.

Joy Parkinson, Faith in Nature managing director, said, “These new listings will help us to achieve our ambitious growth plans of 25% for 2014-15.
 
“To date our main sales channels have been independent retailers but these new listings give us a much stronger presence in the multiples.”
 
The Humphrey’s Corner range is made with organic, natural products free from parabens and artificial colours and fragrances.