Manchester City drives away with Nissan sponsorship

MANCHESTER City has scored a major sponsorship deal with Japanese car manufacturer Nissan.

The ‘official automotive sponsorship’ deal, unveiled at Nissan’s global headquarters in Yokohama, Japan, will last for five years. It is described by the Blues as “the most significant of its type in the Premier League”.

Financial terms were not disclosed though. The partnership will see the Nissan afforded a high profile brand presence at the Etihad Stadium and on digital platforms.

The partnership deal will see Nissan electric vehicles being used in and around the new £150m City Football Academy which is due to be opened later this year.

Furthermore, the Nissan logo will feature on the back of the Manchester City Women’s shirt as they become Official Lead Partner of the Women’s team.

The launch event, which was attended by the chief executives of both organisations – Ferran Soriano and Carlos Ghosn – included news of a wider global partnership with City Football Group, whose clubs also include Manchester City Women, New York City Football Club and Melbourne City.

This link up follows the agreement with Nissan announced in May this year, which saw City Football Group buy a minority stake in the Nissan-owned Yokohama F• Marinos football club, which plays in Japan’s J-League.

Speaking of the deal, CGG chairman Khaldoon al Mubarak, said: “We are delighted to be working with Nissan as CFG’s first group-wide global partner.  Nissan is a leader in innovation and sustainability; values which are also at the heart of our own organisation.”