Mediamix: Just over half BBC staff now outside London; Tangerine; Code Computerlove
THE BBC said it now has majority of its staff based in the regions for first time.
It has spent the past decade working on a strategy to move staff from the capital.
The goal has been achieved a year early thanks to big moves to MediaCityUK in Salford and Pacific Quay in Glasgow.
Since 2007 staff numbers in London have fallen from 58% to 49%, but redundancies as part of a major cost cutting plan will have also played a part. It is also reducing the size of its property estate, with a plan to shrink from 300 buildings to 154.
The corporation has around 23,000 staff and 17%, or nearly 4,000, are now based in Salford, while Scotland, Wales and Northern Ireland account for 18%, and a further 15% are spread across England.
Anne Bulford, managing director of finance and operations, said: “We have sold off costly London buildings like TV centre and moved more of our staff and programmes into the regions. It is all part of our plan to make the BBC ever more efficient and reflective of the country, with more than half our staff based outside London.”
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COMMUNICATIONS agency Tangerine has been appointed by Tactus to increase awareness of its protection for mobile devices such as phones and tablets.
The agency will be responsible for delivering a communications strategy which includes focusing on brand development as well as overhauling Tactus’ digital presence with the launch of a new-look website.
Mary Harding, consumer MD at Tangerine, said: “Tactus is at an exciting stage in its development and has ambitious growth plans which we fully believe can be realised with the hard-hitting and integrated communications strategy we will be putting in place.
“Our team has a vast amount of valuable experience across brand development, website design, social media and PR activation which will all come in to play as we work towards our goal of establishing Tactus as the market leader in protection for mobile devices.”
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SWINTON Insurance said it had appointed digital agency Code Computerlove to help with the next phase of its “digital transformation programme”.
Code’s remit is to help Swinton to increase business from the website.
Focusing on performance optimisation techniques, the Manchester company said it will encourage visitors to the site to get an online quote, call the customer services team or to visit one of Swinton’s 350 branches nationwide.
Adam Moran, Swinton’s senior digital manager, said: “Code demonstrated its proven track record in helping businesses to effectively use digital to drive revenue using its well-honed user experience and performance optimisation techniques.”
