Shop Direct ‘blown away’ by Black Friday sales surge
ONLINE retailer Shop Direct has said last Friday was its busiest-ever trading day.
The Black Friday sales splurge eclipsed Cyber Monday at the Liverpool company. Shop Direct said it more than doubled its sales target on Black Friday with orders at flagship brand Very surging 134% year-on-year.
All six of Shop Direct’s digital department store brands featured hourly deals from 7am to 9pm.
While the success of Black Friday surpassed Cyber Monday, which is traditionally the busiest online shopping day of the year, sales growth was still strong on Monday with orders on Very up 19.7% on 2013.
Jon Owen, retail brands and trading director at Shop Direct, said: “If Black Friday came of age last year, it was turbo-charged this year. We were blown away by its success – it has definitely secured its place as a staple of the UK retail calendar.
“Our customers lapped up our market-beating deals and the strong demand continued throughout the weekend and into Cyber Monday, making it the most successful few days in Shop Direct’s history.”
The top-selling products on Black Friday included games console PS4 and Calvin Klein Eternity perfume. On Cyber Monday, deals included 30% off beauty brands and up to £150 off smartphones.
