Life just sweet for Goody Good Stuff
SALES at Lancashire sweet manufacturer Goody Good Stuff is set to double next year on the back of several large scale deals secured with US retailers.
Company founder Melissa Burton, a native New Yorker, has confirmed that Goody Good Stuff’s natural vegan and allergen free gummy goodies will be listed in CVS and Walgreens in 2015 – giving them an additional 12,000 points of distribution in the US market and the potential to reach more than half of all American shoppers.
Burton is one UK Trade & Investment’s (UKTI’s) North West Export Champions, and helps the organisation to encourage companies to make the most of their overseas potential by inspiring and motivating those new to international trade and sharing knowledge and experience.
She says: “As a vegetarian I wanted to produce a natural gummy sweet range free from animal products such as gelatin and also free from allergens such as wheat starch, lactose powder, and nuts. I have always felt the US market would be a great fit for our range and we have been working very hard over the past three years to secure listings and build brand awareness.
“These recent wins are a huge turning point for our business in North America and will further help us in growing our total export turnover by doubling our access to market in one fell swoop.”
Melissa Burton originally turned to the UKTI Passport to Export scheme to learn how to reach new markets by trading overseas.
She adds: “As a native New Yorker, the American market was always my first choice. By joining “Passport to Export” I was able to secure funding to help me attend the Winter Fancy Food exhibition in New York in 2009.”
The company has since commissioned an Overseas Market Introduction Service from the UKTI office in San Francisco which helped find other useful contacts in the American market.
