Media mix: The Market Creative; MC2; Citypress

MANCHESTER-based The Market Creative has won a three-way pitch to provide strategic and creative marketing services to builders merchants Grafton Merchanting GB (GMGB).

It pitched to retain GMGB’s showroom marketing business as well as to win the company’s trade marketing business.  The new brief encompasses press, radio and CRM and builds on the current ‘lets get the job done’ marketing campaign.

The Market Creative has worked with GMGB on its brand and showroom marketing strategy for two years.

The merchant has grown through acquisition and the agency was initially enrolled to evaluate its brand architecture, helping identify a number of brands that could be consolidated.

Work has also included the brand design for Buildbase, Plumbase, Electricbase and Hirebase as well as for new own label product Suregraft. The team is also working with GMGB on its future branch strategy.
 
The Market Creatiive managing director Sue Benson, said: “This is a fantastic opportunity for us to expand and develop the work that we have been doing with Grafton. The team has spent several months getting under the skin of the market to really understand what drives tradespeople to buy. This insight was at the crux of our strategy and we look forward to bringing it to life.”

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CHESHIRE-based  wound care specialist Crawford Healthcare has appointed Manchester marketing communications consultancy, MC2, as its retained communications agency. 

With the global wound care market expected to grow to upwards of $18bn (US Dollars) in the next five years, MC2 has been commissioned to raise global awareness of Crawford Healthcare, working closely with both the UK and US teams to deliver media relations and support wider marketing activity.

Crawford Healthcare is the fastest growing wound care company in the UK, and has an unrivalled R&D pipeline of new disruptive technologies. The firm is dedicated to tackling the growing problem of resistant infections and is a strong advocate for topical treatment in hospitals to combat secondary infections linked to overcrowding.

Richard Anderson, chief executive at Crawford Healthcare, said: “This is an extremely exciting time for the wound care market, and MC2’s values and approach, coupled with a proven track record working with global organisations, made it the obvious choice.”

Claire Tennant, managing director at MC2 added: “Crawford Healthcare has developed new treatments that can solve a number of key problems within the healthcare sector. Its drive and innovative thinking has made it into a real pharmaceutical powerhouse. Our aim now is to build on that foundation and make it a globally recognised brand.”

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CITYPRESS has been appointed by London-based commercial landlord  British Land, to provide consumer digital and social media support to its portfolio of shopping destinations.

Already underway, the initial brief included creative content creation and community management for some of the company’s key retail centres, including Old Market in Hereford, Ealing Broadway Shopping Centre in west London, Whiteley in Hampshire, Deepdale in Preston and Broughton in Chester.

From April, Citypress will provide digital and social media support across all of British Land’s retail assets.

Citypress was appointed following a non-competitive tender, based on its strength and experience in the retail sector.

The account is led by director and head of London at Citypress, Tom Kirkham. The agency will report to British Land’s head of retail marketing Linsey Wooldridge, who previously partnered with Citypress when she was marketing director at retailer McArthurGlen.