Industrial property market is ‘on fire’
NICHE property marketing agency Blaze Marketing is celebrating four major contract wins since the start of 2015, including its latest deal, Union Square at Manchester’s Trafford Park.
The company says its success is evidence of the current buoyancy in the industrial property market in the North West.
Speculative work at Union Square, a joint venture between Marshall CDP (development) and M&G Real Estate (funding), will start in April.
Blaze is working with joint agents B8 Real Estate and Davies Harrison to provide a full marketing campaign – including branding, signage, brochures, website and advertising – for the 175,000 sq ft scheme.
Manchester- based Blaze has also been appointed to Winwick Quay in Warrington for La Salle Investment Management following its recent purchase of one of the North West’s largest industrial estates, just off junction nine of the M62.
Working with Colliers and Knight Frank, the company has been instructed to rebrand and create a new improved marketing campaign for the scheme facing the A49.
Well established scheme Wingates in Bolton has also instructed Blaze to promote remaining availability following the purchase of the scheme by M7 Real Estate including 11 units totalling 128,449 Sq ft. Blaze is working alongside agents GVA and LSH.
Meanwhile, Castlehill in Bredbury, bought by Cornerstone, is looking to re-position availability at the scheme through a re-branding exercise and Blaze is working on this scheme with B8 Real Estate & JLL.
Daniel Bourmad, co-director at Blaze said: “It’s become quite apparent that in recent months there have been a number of high profile investment purchases of industrial schemes in the North West highlighting renewed confidence.
“As the new owners seek to re-position their schemes in more modern and forward thinking ways, Blaze has been asked to step in. We not only offer re-branding designs, and the usual signage, brochures and digital solutions, but also interactive tours which allow potential occupiers and agents to view the scheme online with 360 degree views from their desktop.
“As technology progresses, this type of an interactive solution lends itself fantastically to property marketing and we’ve found this a successful approach with clients such as Logicor and Peel. It’s especially useful for buildings planned but not yet on site alongside CGIs.”
Kevin Whitter, head of creative at Blaze, added: “In line with our business growth plan and continuous expansion of our client base, we’re keen to grow our team whilst retaining our professional and creative values.
“We enjoy pushing boundaries with our digital offering and want to be seen at the forefront of technology when considering clients’ campaigns. We aim to offer well planned and thought-out, bespoke campaigns for all of our clients.”
