Shaun the Sheep is new draw at Land’s End

LIVERPOOL-based Heritage Great Britain has opened a new Shaun the Sheep attraction at Land’s End.

The £0.5m experience, which is a joint venture between Aardman Animations and Heritage Great Britain,is being hailed by tourism chiefs in Cornwall as a “national brand” showing “significant confidence” in the region.

The iconic Land’s End signpost was also rebranded to mark the occasion.

Aardman co-founders Peter Lord and David Sproxton joined Heritage Great Britain directors to witness the famous signposts transformation.

Heritage Great Britain chief executive Allan Leech said: “The Shaun the Sheep Experience is part of a significant investment programme across all of our sites including The Needles landmark attraction in the Isle of Wight and Snowdon Mountain Railway.”

Sproxton said: “We’re delighted to partner with Heritage Great Britain who has a strong track record of running successful attractions.”

Malcolm Bell, head of Visit Cornwall said: “The Shaun the Sheep experience offers a new dimension to one of Cornwall’s most iconic landmarks.
 
“The £0.5m investment represents significant confidence in Cornwall and to have a national brand such as Aardman Animations in Cornwall is a major coup.

“I’m sure it will attract many new visitors to Land’s End both young and young at heart.”