Balkan booster for Kalibrate

MANCHESTER-based Kalibrate Technologies, which provides technology services to fuel retailers around the world, has won a contract in eastern Europe.

Multinational oil and gas company NIS (Naftna Industrija Srbije) has selected Kalibrate’s Location Intelligence Solution adding three new countries to Kalibrate’s international experience.

Majority-owned by Russia-based Gazprom and listed on the Belgrade Stock Exchange, NIS is one of the largest energy companies in south east Europe.  Headquartered in Serbia, NIS has operations in Bosnia and Herzegovina, Hungary, Romania and Bulgaria.

Under the terms of the multi-year contract, NIS will use Kalibrate’s retail network planning and location analysis solution to optimize the performance of its network of retail outlets. Kalibrate’s Planning solution will provide NIS with in-depth market and demand analysis that will help it decide where to build or remodel its retail sites.

Bob Stein, chief executive of Kalibrate, said: “We are delighted to welcome NIS as a valued client. This new partnership adds three new countries to Kalibrate’s growing list of market experience which now exceeds 50 countries in total. This is further proof of our ability to add value to fuel retail businesses across a very broad range of market conditions.”

Alexander Malanin, executive director of sales and distribution, NIS, added: “We chose to partner with Kalibrate based on the quality and comprehensiveness of their market data and the ability of their location intelligence tool to help us better understand the drivers of retail performance at each of our outlets. We will be studying how to increase our retail performance in The Balkans.”