Media Mix: Smoking Gun; Metamorphic & more
FTSE 250 company Provident Financial has hired Manchester consumer agency Smoking Gun PR to work on campaigns for its Satsuma Loans division, which provides short term loans to people in the non-standard lending market.
Launched at the end of 2013, Satsuma has recently launched a supermarket style price comparison marketing campaign, highlighting its rates versus other loan providers, demonstrating that its loans are the best value on the market.
Smoking Gun will work across owned, earned and paid media channels to help to amplify the story and educate various stakeholder groups including end users, the media and the trade.
Smoking Gun already works for Provident’s sister brand , the guarantor loans brand glo.
Rick Guttridge, managing director at Smoking Gun commented: “We’ve been working with Provident for a number of months already and enjoying the challenges that are akin to this sector. The team is excited to begin work on the Satsuma brand with its strong brand personality and industry leading credentials.
Provident has strong values and a long trusted history based upon forbearance.
“We’re planning on creating campaigns for Satsuma that help people better understand their finances and shatter some common myths over which demographics really know about their personal credit.”
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MANCHESTER-based The Market Creative has enlisted Olympic athlete Jo Pavey to help its new national marketing campaign for bed company Silentnight.
The integrated ‘Achievements’ campaign will run across all platforms, including online, outdoor, national press, home interest and social media.
The 30 second Achievements video-on-demand ad will start in the summer.
Silentnight has also pulled in support from its in-house web team to develop a ‘sleep for success’ content hub and Smoking Gun to lead on social media and PR.
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B2B PR and content marketing agency, Metamorphic PR, has been appointed by Cogent Skills – the strategic body for skills in the UK science industries – to support a campaign to improve skills and international competitiveness in the life sciences and chemical industries.
Warrington-based Cogent Skills – which facilitates the £52m national skills and talent initiative the Science Industry Partnership (SIP) – has tasked the Manchester agency with creating regular media content to promote recruitment and training opportunities for employers that will help them develop valuable skills within their businesses.
Jon Clements, director at Metamorphic PR, said: “It’s essential for the future prosperity of the UK’s science-based industries that companies invest in new talent along with developing the skills and knowledge of their existing scientists. Communicating clearly and consistently the benefits of cultivating new skills in the sector is where we will be lending our expertise.”
