Cafe puts success down to new technology
FOOD on Third has become one of the first food outlets to implement a revolutionary new click and collect system from web design studio, Nettl.com.
The café, which is located in the heart of the Village at Trafford Park, Manchester, has transformed the customer experience with the new Nettl :click&collect function, enabling people to customise their breakfast or lunch online at foodonthird.com and select the time they’d like to come and collect it.
Food On Third is the brainchild of owner Paul Ingrouille who bought the business and gave it a complete overhaul; rebranding and improving the quality with home-cooked food.
Having turned the offering around, he recognised a customer need for a faster, more efficient service so he invested in the latest technology, Click and Collect – more associated with the likes of John Lewis and bigger retailers – and credits the investment with doubling pre-orders in the past few weeks.
The integration of the new service has taken many months to develop. Nettl.com worked with till vendor Epos Now to build a custom integration from the ground up for Food On Third.
Ingrouille said: “Our location on Third Avenue amongst the many offices and factories nearby meant that we were taking a large number of telephone orders.
“I wanted to find a way of putting our entire product range online to allow customers to browse, build their ultimate sandwiches, pimp their jacket spuds and then reserve a collection slot. There were no off-the-shelf services to do this so I approached Nettl whose Manchester office is just across the street from ours.
