Media mix: Mando Group; theEword & CandidSky

MANDO Group has won a prestigious contract to work with UNICEF Ireland to engage supporters and potential donors with a new website.

Liverpool-based Mando will be delivering a site that really brings to life UNICEF Ireland’s digital channels, delivering news to supporters and improving calls to action to recruit new donors.

Replacing the seven year-old current version, the new website will be built on Umbraco, an open-source, licence-free platform which will simplify the content publishing process for the UNICEF Ireland team.

A key factor for Mando during the project will be to ensure that the website is delivered in the most cost-effective way that still meets UNICEF Ireland’s aims. And also that it will be resilient to cope with high peaks of traffic when donation campaigns go live, like those associated with the recent earthquake in Nepal.

Mando will also be supporting UNICEF Ireland in other digital channels, building new e-communications templates to enable and encourage long-term loyalty with donors.

Once the website has gone live, Mando will be continuing the partnership with an ongoing support and maintenance contract. This will enable longer-term performance monitoring and website conversion rate optimisation.

Ian Finch, managing director of Mando Group, said: “We’re really thrilled to be working with UNICEF Ireland. Not only will this be our second client win in Ireland in the last 12 months, but together with our Mando Foundation and other charities clients, supports causes close to our hearts.”


MANCHESTER digital agency theEword has signed a 12 month contract with Membr (formally Fit Cloud) to manage the brand’s online presence.
It will provide a fully integrated digital campaign, along with PPC, with a view to increasing organic visibility through content marketing.

The Trafford Park-based agency has started working with cloud-based software company Membr after being appointed a 12 month contract to lead its content strategy.

Membr helps personal trainers to manage their client relationships and businesses and is the first cloud-based software dedicated to personal trainers that has gone to market.

Jack Malin, managing director at Membr, added: “Membr is thrilled to be working alongside theEword over the next year. We were really impressed by the work contained in the proposal, as well as the creative approach in tackling the brief.”


MANCHESTER-based digital marketing agency CandidSky is celebrating a 100% increase in revenue in the last financial year.

The company, which recently moved into new offices in Convavon Court, Blackfriars Street, in the centre of the city has also been announced as finalists in the national RAR Digital Awards for Search Marketing and Client Service.

Managing director David Beharall said: “We aim to deliver the best possible results for our clients and, in doing so, we form long term relationships, establishing ourselves as a trustworthy and valuable business partner.”