Virgin Trains on track as IFB 2016 sponsor
LIVERPOOL Lime Street station is preparing to welcome Virgin’s branded ambassador train to the city as part of its sponsorship of the International Festival for Business (IBF) 2016.
As one of the festival’s founding supporters, Virgin Trains in collaboration with IFB will help to carry the festival’s message to business passengers between Liverpool and London.
Mayor of Liverpool Joe Anderson said: “I am delighted that Virgin Trains has come on board as a partner for IFB 2016 given their important role in connecting Liverpool with the rest of the country.
“Their sponsorship is particularly fitting as many of the delegates attending the festival will be coming by rail, and the branded Pendolino is a colourful and striking way of promoting the event.
“IFB 2016 is already on course to be a huge success, raising Liverpool’s profile globally and brokering deals that will sustain and create a substantial number of jobs both in and beyond the City Region.”
A central meeting point for the world’s business community, IFB 2016 offers a platform for companies to meet international peers, explore new export opportunities and grow their global network.
It will be held at the new Exhibition Centre Liverpool (ECL) from 13 June to 1 July 2016.
Max Steinberg, chairman of IFB 2016, said: “Providing such an important strategic link for businessmen and women travelling between London and Liverpool, I am very pleased that we can count Virgin Trains amongst our sponsors.
“The IFB Ambassador train with its distinctively branded livery will serve as a daily reminder to the many thousands of passengers making this journey about the festival and play a valuable role in spreading the message to a wider business community.”
