Digital marketing firm to cut jobs
CALLCREDIT plans to cut 25 jobs in its marketing solutions division as part of a restructuring of its North West digital marketing business Latitude.
Leeds-based Callcredit bought the business in 2011 but has so far only managed to generate marginal profits. Latitude made a pre-tax profit of £300,000 in 2014, on revenues of £30.7m.
Will Lowe joined Callcredit as managing director of its marketing solutions division in January and has been reviewing Latitude’s operations.
He has boosted its management team with two senior appointments in two months – the recruitment of Rick Lamb, as head of digital operations, and Andrew Kimberley, who left Moneysupermarket.com to become head of digital strategy and innovation.
Mr Lowe is to restructure the business across its offices in Warrington, London and Kaunas, Lithuania, to focus on “its strength and capability in paid and earned media channels”.
Consultations have begun on 25 job roles, which will leave the company with a workforce of around 90 people.
“This has been a difficult business decision but we need to put a new structure in place to help grow the business,” he said.
Latitude Digital Marketing was founded in 2001 by Dylan Thwaites, who is now leading fans’ group Leeds Fans Utd which has ambitions to buy a stake in the Elland Road club. He stepped back in 2009, having profited from a £55m management buy-out backed by Vitruvian Partners in 2007, before the business went through a pre-pack administration in 2010.
