Best-ever UK sales for Jaguar Land Rover

X The Business Desk

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JAGUAR Land Rover has seen its UK sales grow 22% in 2015 – a record year for the manufacturer.

For the full year, a total of 100,787 vehicles (2014: 82,845) were registered; a figures the company has attributed to a combination of new and updated products.

The figures mean the UK is now the number one market for the India-owned company, which employs 4,500 people at Halewood, Merseyside, and thousands more in the West Midlands.

Land Rover UK registrations reached a new all-time high of 76,837 vehicles, an increase of 19% and surpassing last year’s figure of 64,544 vehicles.

In the UK market, Land Rover is now a bigger seller than Fiat, Honda, MINI and Porsche and only narrowly behind Renault and Skoda.

Jaguar was up more than 30% with 23,954 registrations in 2015, compared with 18,401 vehicles in 2014.

Major new model introductions such as the executive entry level Jaguar XE and Discovery Sport, the launch of the new Ingenium engine and a commitment to grow the Fleet and Business operations have all been cited  are key catalysts for this growth.

Jeremy Hicks, managing director, Jaguar Land Rover UK, said: “Selling over 100,000 cars in a year is a remarkable achievement for the Jaguar Land Rover business and our retailer partners. We have our strongest, most exciting product line-up to date and a single minded focus to get these amazing cars to more customers than ever.

“2015 saw Jaguar Land Rover reaffirm its position as the UK’s largest premium automotive manufacturer with further investment, growth and job creation.  This year we will bring more new products, open more retailers and continue to grow our fleet and business operation.”

The Range Rover, Range Rover Sport and Range Rover Evoque all established new UK annual registration records growing by 11%, 19% and 11% respectively.

The year saw big changes for the fastest selling Land Rover model ever, the Range Rover Evoque, with 20,802 vehicles registered. The compact SUV received the new Ingenium engine and a host of exterior and interior enhancements.

In January 2015 the new Land Rover Discovery Sport, which is made at Halewood, went on sale and quickly achieved strong sales momentum with 16,484 UK registrations in 2015.

In its final year of production, 8,442 Defenders were registered, a 15% increase on 2014.