Stars throw weight behind online grocery portal

MANCHESTER-based Bearfaced Groceries – the independent online grocery retailer – has rolled out its service to all UK consumers, backed by television presenter former Liberty X star Michelle Heaton and medicinal chef Dale Pinnock.

Headquartered in Trafford Park, Greater Manchester, Bearfaced Groceries is now providing customers with an online portal for fresh fruit, vegetables, meat, fish and alcohol to be delivered straight to their doors using a ‘buy-to-order’ strategy, following a successful North West pilot launch last year.
This means that stock leaves for the customer on the same day that it arrives from the producer – rather than languishing on supermarket shelves or in storage depots.
Philip Edge, managing director of Bearfaced Groceries, has joined former school friends Barry Hymanson and Adrian Sullivan to start Bearfaced Groceries. The trio attended Manchester Grammar School together and have taken the plunge to launch the venture.

Edge said: “Bearfaced is about giving consumers a choice. We’re providing fresh, restaurant-quality ingredients to time-poor, nutrient-craving food lovers who are fed up with the status quo.
Pinnock said: “It’s wonderful to see a grocery retailer that celebrates healthy produce from local suppliers. Nutritional information in supermarkets can be very misleading – Bearfaced gives people an opportunity to make informed decisions and educate themselves on the benefits of real, natural food.”

Heaton added: “As a mother, eating healthily as a family is extremely important to me and being able to order from a service like Bearfaced can make all the difference – most people are time-poor these days and knowing I can come home and use fresh, high-quality ingredients is fantastic.”