Media mix: Hoopla; LeftMedia; Truth; The Market Creative

DIGITAL and social marketing agency Hoopla has announced a number of new client wins.
 
The Manchester-based company has been appointed by waxi, the Manchester Water Taxis, following its successful launch campaign this month.
 
Loan company Ferratum and dating comparison site Queek’d have also just selected Hoopla to manage their social media marketing, as well as demographic and location insight company Pinpointer.
 
The wins come at the end of a hugely successful third year for the company, which has seen it expand its team by 300% and move to new larger offices in central Manchester.
 
Danny Cleaton, director at Hoopla, said: “Our strategy is to operate across a number of sectors, and these new clients demonstrate that.

“It has been a fantastic year for the company, with a host of business wins and new recruits.”
 
Other appointments the company has celebrated over the past few months include Muslim Lifestyle Expo, Tetrad handmade furniture and Cuski baby products.
 
Hoopla was set up in 2014 by Danny and fellow director Paul Strong. The agency specialises in digital and social marketing, as well as brand development and creative design.
 
Danny concludes: “As we approach our third birthday, we are delighted with our client base. The office move and expansion of the team has helped us to further improve the service we’re able to offer and we look forward to a busy 2017.”

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MANCHESTER-based rebranding agency LeftMedia has moved into its new home in Manchester’s Trafford Park development The Schoolhouse.

The 1,150sq ft creative office space has now become LeftMedia’s permanent home and the growing team are working hard to put the finishing touches to the layout and interior design.

With an aim to be closer to their customers and to create an accessible design studio encouraging ‘an open door culture’ to the local business community, Mitchel White, chief executive and founder at LeftMedia said: “I’m so excited to have signed a 3-year lease at Urban Splash’s Schoolhouse. It’s such an amazing creative space.
 
“Having been in the city for a couple of years, it seemed like the perfect time to invest in a more permanent space for our growing LeftMedia team. One of our main reasons for the move was to be closer to our customers and to be based in the heart of such a thriving local business community.”
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MANCHESTER-based brand storytelling agency Truth has announced the winner of its competition to win thousands of pounds worth of creative services, to mark the agency’s 10th birthday.
 
Truth will provide up to £10,000 of agency support to Manchester-based charity Friends of Rosie in celebration of its 10th anniversary.

The charity, set up 25 years ago, helps to fund research into childhood cancer.  
Darren Scott, Truth’s founder and creative partner, said: “It was a tough decision to pick a winner but as we are a family owned business, Friends of Rosie really resonated with the team, with half of us having kids of our own.

“It was clear to see the amazing work they have done and I believe the £10,000 worth of creative work will help them to continue their great efforts. We are very much looking forward to working with them and helping to build upon their positive legacy for the next 25 years.”
 
Lisa Larkin, Friends of Rosie Trustee said: “We’re delighted to be the winners of Truth Creative’s 10th anniversary competition. As a volunteer-led charity we work hard to ensure that almost every penny raised goes directly on funding childhood cancer research projects.
 
“Therefore the extra resource and expertise from the team at Truth is very gratefully received. It will help us connect with more supporters and raise further awareness of the vital need for more dedicated funding for children’s cancer research in Manchester.”

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TRAFFORD Park, Manchester-based The Market Creative has been appointed by British Ceramic Tile to provide insight, marketing strategy and communications services.
 
The appointment followed a two-way pitch and sees the agency take over from Brown Dog.

The Market Creative is initially working on a consumer insight project, which will inform the brand strategy and ongoing marketing activity.

 Managing director Sue Benson said: “We’re thrilled to be working with this well-loved British brand. It has a strong local heritage at its roots, so we’ll be looking to make the most of this while communicating the quality workmanship and creativity that goes into every single design.”

British Ceramic Tile, which has three sites in London, Devon and West Yorkshire, is the UK’s largest manufacturer of ceramic and glass tiles. The company offers a design-led portfolio of wall and floor tiles, supplying directly to national and independent tile retailers, house builders and specifiers as well as exporting overseas.