Guess which fashion brand is launching in shopping complex
GUESS, the global lifestyle and fashion brand, is to open a new flagship on Liverpool ONE’s Paradise Street in the Spring.
The 5,000sq ft store will be the first in the North West, and one of only a handful in the UK to stock the complete GUESS collection.
GUESS at Liverpool ONE will sell the brand’s complete denim offer for men and women, as well as other products including watches, sunglasses and footwear, the GUESS kids and Marciano ranges.
The signing of GUESS by Liverpool ONE oner Grosvenor Europ[e follows the opening of other Paradise Street regional flagships including Jack Wolfskin, Lindt, Smiggle and Urban Decay.
The five new international retailers total almost 11,000 sq ft of fashion and lifestyle floor space, adding to Paradise Street’s critical mass of young urban brands.
Miles Dunnett, from Grosvenor Europe, said: “The momentum behind Paradise Street continues with GUESS, an excellent new addition to Liverpool ONE’s line-up of international brands. Liverpool is highly regarded as one of the most fashion conscious cities in Europe and GUESS cements Liverpool ONE’s position as a prime retail and leisure destination.”
Victor Herrero, chief executive of Guess, added: “Liverpool ONE has a reputation for being very fashion forward and at the heart of a city that has a unique sense of style, both of which made it an obvious choice for a GUESS flagship.”
