Soft drinks levy holds no fear for Vimto maker Nichols

The planned introduction of the Government’s soft drinks levy in April, 2018 holds no fear for Vimto maker Nichols, which is celebrating pre-tax profits of £30.4m.

Haydock, Merseyside soft drinks specialist Nichols said today its brand “continues to resonate across the globe”.

Chief executive Marnie Millard said it was “well positioned” to deal with the soft drinks levy.

The company also reported at 7.4% increase in turnover to £117.3m for the year ending December 31. Earnings per share have risen 9.7% to 66.18p.

Chief executive Marnie Millard hailed the progress, driven by “new product development, contributions from acquired businesses and geographical growth”.

Acquisitions have included the Feel Good brand and Noisy.

She said: “The group continues to maintain its firm focus of ensuring we deliver our strategy of driving value over volume in all areas of the business.

“There is no doubt that the heritage of the Vimto brand continues to resonate with our consumers across the globe.

“We strive hard to ensure Vimto is as relevant today as it was back in 1908 when the brand was born.

“Available in over 85 countries worldwide, Vimto always brings a smile to the face of our consumers whilst having a refreshingly different approach to each of its local markets.”

On the levery, she added: “As a business with a diversified product portfolio and market presence, I believe we are well positioned to both comply with and mitigate the effect of the levy.”