Salford company insulated from the economic climate

A HOME insulation business that was set up by an ex-soldier just over a year ago is planning a nationwide expansion this year.

Greenman Insulation, which provides cavity wall and loft insulation to domestic customers, has made a turnover of £3m since launching in October 2007 and now employs 70 people at its Salford base.

It is opening a second site in Birmingham later this month and plans to open other bases across the country to reach a turnover of £10m during the next couple of years. 

The company has bought a fleet of 18 vans and 18 insulation machines worth a total of £500,000 with support from Lombard, the asset finance arm of The Royal Bank of Scotland.

Its rapid growth is in part down to a government initiative to help householders reduce their fuel bills – last September it announced a £910m package, which included a 50% discount on the cost of insulating their homes.

Founder and managing director Sean Suffield served in the army with the Royal Signals regiment and then set up SPS solutions, a business that helps large insulation companies generate sales, before starting his latest venture.     

Mr Suffield said: “With our strong sales routes and a good management team the business has grown very quickly. Our goal is to provide a professional job with minimal fuss and this approach seems to have been appreciated by customers.

“We are confident that our business model can succeed in other parts of the country and look forward to launching our Birmingham office.”