{"id":2060648,"date":"2020-05-28T08:00:18","date_gmt":"2020-05-28T07:00:18","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/northwest\/?p=2060648"},"modified":"2020-05-28T08:03:09","modified_gmt":"2020-05-28T07:03:09","slug":"toy-makers-profits-halved-before-pandemic-took-hold-worldwide","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/northwest\/news\/2060648-toy-makers-profits-halved-before-pandemic-took-hold-worldwide","title":{"rendered":"Toy maker&#8217;s profits halved before pandemic took hold worldwide"},"content":{"rendered":"<p>Pre-tax profits halved at toy maker Character Group as it braces itself for more difficulties ahead.<\/p>\n<p>It had already warned of subdued sales over Christmas and today has published its half-year results to February showing a 12% fall in revenue. It generated \u00a351.7m sales, but pre-tax profits were just \u00a32.5m &#8211; down 55% on the previous year.<\/p>\n<p>The group&#8217;s product ranges include Peppa Pig, Ben &#038; Holly, Doctor Who, Fireman Sam, Postman Pat and Teletubbies.<\/p>\n<p>In a statement to the stock market, the company said: &#8220;We cannot hope to make up the sales that we lose during the period of lockdowns in our markets.&#8221;<\/p>\n<p>The Oldham-based company remains positive that it will remain profitable despite the impact of the pandemic.<\/p>\n<p>&#8220;With the quality of our brand portfolio, the strength of our customer relationships and the resilience of our cash-generative business model, the board expects to achieve a profit in the second half and, accordingly, for the current financial year as a whole,&#8221; it added.<\/p>\n<p>Character Group&#8217;s share price has already suffered in the last year, falling from a high of 590p to a five-year low of 180p in March. Last night&#8217;s close of 250p remains nearly 60% below the levels enjoyed last July.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But it expects to stay profitable despite current difficulties<\/p>\n","protected":false},"author":18,"featured_media":1728842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"coauthors":[81],"class_list":["post-2060648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","tag-featured-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toy maker&#039;s profits halved before pandemic took hold worldwide<\/title>\n<meta name=\"description\" content=\"But it expects to stay profitable despite current difficulties\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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