A Liverpool provider of data-driven marketing and sales strategies has acquired a leading UK Salesforce partner.<\/p>\n
Colour Consultancy, which is also based in the city, will now become part of BluprintX EMEA, a rapidly growing group of businesses that provide services martech, salestech, and work management solutions to help companies drive revenue growth.<\/p>\n
The acquisition by BluprintX EMEA will strengthen the company\u2019s Salesforce stack, enhance its\u00a0Salesforce practice, and provide a platform for further growth.<\/p>\n
Salesforce continues to lead the CRM market and organisations worldwide are already experiencing a skills challenge when it comes to sourcing personnel with the right technical expertise to manage the salestech ecosystem.<\/p>\n
With Salesforce capabilities already established in BluprintX APAC, the acquisition of Color will consolidate these resources to deliver global coverage and an expanded service offering<\/p>\n
Wyatt Bales, managing director, BluprintX EMEA, said: \u201cThe upturn in demand for Salesforce services is only expected to increase.<\/p>\n
\u201cWe\u2019re seeing more organisations ready to take their next steps with Marketing Automation, integrating it with CRM, and building out a more holistic sales funnel.<\/p>\n
\u201cGiven our consultancy-led approach to service delivery, having in-house expertise on the Salesforce stack, backed by proven technical skills \u2013 is crucial.<\/p>\n
\u201cThe addition of Color achieves this, and we couldn\u2019t be more excited to have them on board.\u201d<\/p>\n
Simon Edwards, founder of Color, said: \u201cWe recognised that the tech stack landscape is rapidly evolving and SalesTech has fast become a priority for marketing and sales departments.<\/p>\n
\u201cBy joining BluprintX, we\u2019ll bring our Salesforce expertise to bolster the team\u2019s existing capabilities, while for us, the move provides the infrastructure to achieve greater scale and growth.\u201d<\/p>\n
Lee Hackett, BluprintX Global Group CEO, added: \u201cOur strategy is based on increasing revenue growth for global businesses through building a strong presence in EMEA and APAC. This means establishing teams with a truly international footprint and capabilities across all areas of marketing, sales, and service tech enablement.<\/p>\n
\u201cThe acquisition of Color is consistent with our roadmap, which is to continue to grow through the acquisition of highly specialised and customer-centric businesses, as well as organically.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
A Liverpool provider of data-driven marketing and sales strategies has acquired a leading UK Salesforce partner. Colour Consultancy, which is also based in the city,…<\/p>\n","protected":false},"author":253835,"featured_media":2090063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57362,53262],"coauthors":[84090],"class_list":["post-2090062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisitions","category-business-news","tag-featured-story"],"yoast_head":"\n