{"id":2177932,"date":"2026-08-25T06:00:46","date_gmt":"2026-08-25T05:00:46","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/northwest\/?p=2177932"},"modified":"2026-08-25T07:07:01","modified_gmt":"2026-08-25T06:07:01","slug":"strong-year-for-sports-tours-international-and-record-sales-in-current-period","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/northwest\/news\/2177932-strong-year-for-sports-tours-international-and-record-sales-in-current-period","title":{"rendered":"Strong year for Sports Tours International and record sales in current period"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Warrington-based overseas golfing breaks provider, Sports Tours International, has improved annual profits after a substantial increase in turnover during the year ended March 31, 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sales jumped from \u00a333.396m to \u00a372.864m. Pre-tax profits rose from \u00a33.334m to \u00a34.871m.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The 118.2% increase in turnover reflects the successful execution of the group\u2019s strategic initiatives, the contribution of recent acquisitions, and strong organic performance across key markets, the company said.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Staffing across the group, owned by the family of bookmaker Fred Done, rose during the year, from 54 to 106, and the company is atively seeking further acquisitions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The group expanded with the acquisition, for an undisclosed sum, of Windsor-based Golfbreaks Ltd, Europe\u2019s leading golf travel specialist arranging golf breaks, holidays, tournament experiences and bespoke travel for customers across the UK and Ireland, Scandinavia and the USA, on March 18, 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The company said it expects a significant profit contribution from Golfbreaks in the current financial year, with the forward booking position looking particularly strong, providing confidence in sustained performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No dividend was recommended for the year, after \u00a31.4m was distributed in 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Notes to the accounts filed recently at Companies House say operations in the US, launched through the acquisition of an 80% stake in Destination Marathons LLC on the April 1, 2024, have continued to exceed expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sales in this region are substantially ahead of original forecasts and the US business has already achieved 99% of its FY27 budgeted bookings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The group also increased its stake in Destination Marathons from 80% to 100% on April 3, 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it has signed a six-year strategic partnership with Club La Santa, Europe&#8217;s premier training resort.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It said this long term agreement cements its position as a market leader in active and wellness travel, unlocking exclusive access and promotional rights that will serve to drive incremental growth and brand prestige over the coming years.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As part of this partnership, the business is investing considerable money in the development of a dedicated booking platform and website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It revealed that through this partnership, in financial year 2027 it has achieved record sales revenue of \u00a310.9m, a milestone that underlines the strength of its collaboration and the growing demand for Club La Santa experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The notes say: \u201cLooking ahead, Sports Tours Intemational is exceptionally well-positioned for continued growth. Our sales pipeline remains strong, and forward bookings for FY27 are already materially ahead of the same period last year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cFor FY27, Sports Tours International (excluding golf) has already achieved forward bookings of \u00a340.6m representing 97.1% of our budget, giving us great confidence in the strength of our forward trading position.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIn addition for FY27, our two golf brands have already achieved forward bookings of \u00a3150.7m representing 83.3% of our budget, highlighting the success of their integration and the strength of our golf growth trajectory. We are also excited to announce that Cape Town will feature for the first time as a major marathon in our portfolio.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">They add: \u201cThis provides us with a new flagship event to promote, which will act as a strong driver of incremental growth in the coming years.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cFurthermore, we continue to be acquisitive, actively looking for businesses that complement our existing portfolio in sports and travel, aligned with our long term strategic objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWith three strategic acquisitions in the last three years now embedded, international expansion accelerating, and long term partnerships secured, we are entering the next phase of our journey with confidence and clarity of purpose. We expect significant continued growth in revenue and EBITDA, building on the solid foundation laid this year.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fred Done owned travel business actively looking for acquisitions<\/p>\n","protected":false},"author":217725,"featured_media":2170460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53262],"coauthors":[46761],"class_list":["post-2177932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-cheshire-and-warrington","tag-featured-story","tag-top-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strong year for Sports Tours International and record sales in current period<\/title>\n<meta name=\"description\" content=\"Fred Done owned travel business actively looking for 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