Digital State Group secures The Flava People business

Digital State Group (DSG) – a full service digital marketing agency and recruitment consultancy – has won a competitive pitch to handle the Google shopping campaigns and Google display advertising for sauce, marinade and rub developer, The Flava People.


The initial campaign will focus on its latest brand, Blend Bros, to help support the sugar free sauce collection’s new national listings with Asda and Tesco.


For Wilmslow head quartered DSG, the partnership signifies a successful start to the year and one that honours its plans for 2018 of working with more Manchester and Cheshire based businesses.


Greg Cooper, CEO of DSG, said: “We’re thrilled to have secured this exciting piece of work and are confident we can help raise Blend Bros’ online market share and brand positioning. Our expertise in this area is second to none, having been serving clients for almost 10 years across hundreds of projects. Plus, as a team of foodies, we’re passionate about the new line and are committed to driving it forward during its launch phase and beyond.”


Available in four sugar free varieties – sweet chilli, smoky BBQ, ketchup and piri piri (250ml) – the sauces have been created with the finest ingredients for maximum flavour, minus the tooth decaying white stuff.


Martin Kevill, marketing manager at Sharston-based The Flava People, said: “Appointing a digital agency to work alongside us is a really significant move for the company as we focus on expanding our online presence. In recent years we’ve achieved a lot for our other leading brands, including Meat Lust, and are keen to drive the same amount of awareness to our new exciting sugar free brand, Blend Bros.”


DSG’s highly experienced team works with clients including major home furnishing brands and fashion retailers. It is a data driven agency that delivers outstanding PPC, SEO and CRO services. DSG prides itself on loyalty to its clients and ability to generate high return on investment, currently averaging nine times advertising spend.