How to Streamline Your eCommerce Payments

Making purchases has never been easier. You can buy just about anything online, right from the comfort of your own home, and have it delivered to your door. However, as online purchases have become accepted by the mainstream, customer expectations have greatly increased.

Today, customers expect a streamlined payment process that requires very little effort to make a purchase. So, if you want to stay competitive, it’s time to generate more sales on your eCommerce website by improving your online payment process and in this article, we’re going to tell you how.

Create a User-Friendly Payment System

If you want to streamline your eCommerce payments, you should create user-friendly payment systems. There are numerous ways you can accomplish this on your site. 

For example, rather than navigating users away from your site to payment systems like PayPal, consider integrating online payment systems that keep them on the page. Once they have paid, navigate them back to your homepage to encourage further browsing.

User-friendly experiences and secure card payments are essential for eCommerce customers. And making the changes can pay off for your business, too. You will be surprised how far a few user-friendly website hacks go to securing you those extra sales and returning customers. 

In fact, one study found that creating a user-friendly payment system with easy navigation improved their eCommerce site’s conversion rate by 18.5%

Forget Immediate Registrations

Let’s face it, we’ve all been frustrated by registration pop-ups when trying to make a payment. They are off-putting and see many customers abandon their carts at the checkout. So, it’s time to forget immediate registrations. But don’t worry, that doesn’t mean your membership rates will take a nosedive. It is possible to make that sale and sign-up a new member at the same time.

In fact, most of the information you need to register an account is automatically collected during a transaction. All you have to do is make it an option to add a password and create an account at the end. The easier it is for customers to sign-up, the more likely they are to do so. In fact, according to ASOS, removing checkout registrations reduced their cart abandonment by 50%.

Remove Checkout Navigation

At checkout, you want as few distractions as possible. Minimise ads and removing navigation will decrease page loading time, helping to streamline the checkout process and give customers the fast checkout they desire.

Removing navigation also helps decrease the need for customers to navigate away from the checkout page, losing potential custom and distracting their attention with something else. Put simply, the fewer distractions the better.

Use Visual Aids to Track Progress

Throughout the checkout process, it is important to have clear step-by-step stages. You can achieve this using visual graphics. Tracking a customer’s progress through the support of visual aids is a fantastic way to improve customer experience.

AO.com do a good job of providing step-by-step visuals on their ‘Checkout Now’ page. AO.com’s shopping basket clearly shows what stage of the purchase journey their customer is on and provides simple visual reminders of the next steps, encouraging completion of the payment process.

Display a Clear Order Summary

Don’t overwhelm your customers with large amounts of information to read while they attempt to checkout. Instead, display a clear order summary with the details of their order, delivery options, and costs.

Clear order summaries should be just that – summaries. They should only contain key pieces of information customers need to make final edits before confirming their order. Summaries ensure there are no surprises when it comes to the final checkout stage. They build trust and improve customer experience, encouraging higher customer retention rates and more business.  

Send Automated Receipts

Once a customer has made their payment, it is essential to send an automated receipt confirming the payment has been successfully made. Customers expect order receipts as they provide peace of mind their payment has been successful, helping establish trust with your brand.

Sending automated receipts is also a fantastic opportunity to encourage further purchases. Consider sending discounts alongside receipts to persuade customers to shop with you again. These thoughtful elements can help boost customer retention, especially after a sleek payment process. The more enjoyable you can make the whole process; the more likely customers are likely to return.

Final Words

Streamlined eCommerce payments mean so much more than convenience, they establish trust, build brand loyalty, and show you are willing to go above and beyond for your customers. Streamlined eCommerce payments inevitably lead to more conversions, happier customers, and better brand engagement.

We hope this article has given you some great advice on how to streamline your eCommerce payment process. Whichever changes you choose to make, we hope by implementing the above changes you can invest in the success of your eCommerce business. 

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