Indlu – A new type of estate agent designed for the 21st century customer

Location has a new meaning in the online world.

One of the reasons why traditional high street estate agents charge high fees is because they have high overheads. Real-world estate agents have long had a practice of finding premium locations with lots of passing pedestrian traffic in order to catch the attention of buyers and sellers as they go about their business.

These locations are expensive and simply don’t have the impact they used to because the high street is becoming less a place to do business (that’s online) and more of a place to relax and socialise, as seen by the proliferation of coffee shops and other leisure facilities. Accepting this reality and moving premises to standard office locations can significantly reduce costs and this reduction can be passed onto the consumer.

The issue with the way the online real estate industry has developed is not so much that they have moved away from premium, customer-facing locations, but that in so doing, they have lost the real-world local knowledge. That’s why Indlu are different… as they only employs local experts.

Online prices, real-world expertise

The internet has made it possible to see locations anywhere in the world with just the click of a mouse, but just researching a place online is unlikely to make you an expert on it. That’s why centralised online estate agents can struggle to provide meaningful support to home sellers when it comes to marketing a property. It’s not enough just to provide buyers with basic facts they could find out themselves reasonably easily, such as the distance to the nearest train station or whether there is a good school in the vicinity.

Effective sales involves thinking about what buyers are likely to want and giving the information which isn’t readily available from other online sources, the sort which only comes from local knowledge. When you sell through Indlu, you have the reassurance of dealing with people who are familiar with your local area and are therefore able to highlight everything your home has to offer to set it up for maximum viewings and the best possible price.

Starting small and growing fast

Indlu is totally new to the UK and has chosen to focus initially on West Manchester and Manchester City Centre, which have particularly vibrant local property markets. It expects to be able to expand rapidly into East Manchester before spreading its wings to cover the UK as a whole.

Indlu has made a commitment that it will only expand when it is sure that it can do so while continuing to offer everything which makes its brand so special, which is to say, online prices, real-world expertise and a high level of customer service. It has already won excellent reviews from its early customers, who have praised the superb value it offers and the fact that it makes the whole sales process as hassle-free as humanly possible.

For more information or two use the free property valuation tool, please visit the Indlu website.