Analysis: Why the Grinch of shrinkflation threatens to smother yuletide spirits

Christmas comes but once a year - and this year’s festive extravaganza is a mere 106 shopping days away. But the yulephiles among us are facing early disappointment, as the Grinch of shrinkflation already grips the Chrimbo choccy market. One of the abiding pleasures of a family Christmas Day is collapsing into the sofa post-Christmas lunch to take in the King’s speech and a staple of seasonal TV repeats and black and white movies, buoyed by the traditional bumper tub of chocolate treats being passed around to dip into. Ho... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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