Bristol technology firm signs deal with supercar firm

A leading UK-based motion simulator technology company has agreed a partnership with McLaren Automotive.

The deal will see Dynisma supply the British high-performance supercar manufacturer with a state-of-the-art driving simulator,

Bringing a revolutionary approach to virtual automotive road car development Bristol-based Dynisma Motion Generators (DMGs) are already in use by multiple leading automotive OEMs worldwide.

The agreement will sees Dynisma become McLaren’s Official Motion Simulator Partner with the company’s expert team set to work closely with McLaren over the coming years to fully support the brand’s engineering division in advanced vehicle development programmes.

Set to be operational at McLaren’s Technology Centre (MTC) in Woking, Surrey, in 2024, the new simulator will be used to virtually develop new McLaren models in a host of key areas, including vehicle dynamics and aerodynamics and propulsion systems.

Thanks to their ultra-realistic experience, Dynisma’s simulators can accelerate new car development, eliminating the need for multiple, expensive, physical prototypes while enabling countless tests and parallel projects to take place in an efficient, repeatable, sustainable, and closed environment.

Dynisma’s technology is already helping global OEMs bring new vehicles to market quicker.

Emmanuele Raveglia, McLaren Vehicle Line Executive Director, said: “We’re very pleased to announce that we are working with Dynisma as our Official Motion Simulator Partner. Harnessing their DMG™ technology allows us to significantly enhance our early performance development and elevate the emotional thrill of driving a McLaren even higher.”

Ash Warne, Dynisma CEO, said: “I am delighted to announce this agreement with McLaren Automotive, a company with whom we share a relentlessly pioneering mindset. McLaren first proved the benefits of using high-performance driving simulators to develop race cars twenty years ago and so for Dynisma to now become McLaren’s Official Motion Simulator Partner because of our world-leading technology makes me especially proud. To add to that, I also started my engineering career with McLaren Racing back in 2007, so it is fantastic to come full circle.

“Our Dynisma Motion Generators bring a totally revolutionary approach to car development, enabling near perfect correlation between testing and real life – breakthrough features that are already being enjoyed by automotive OEMs globally through the supply of multiple simulators to date. As McLaren’s Official Motion Simulator Partner, we will have an especially close relationship and are looking forward to supporting McLaren as it maximises our world-leading technologies in the development of its next-generation high-performance supercars, enabling it to deliver the most thrilling driving experiences imaginable.”

As part of its ongoing expansion, Dynisma’s growth saw the opening of its state-of-the-art 15,000-square feet campus in Bristol last year, where the design, development, engineering and demonstration of the company’s cutting-edge simulators takes place for a global customer base.


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