Luxury handbag maker announces new chief executive

Luxury handbag firm Mulberry has unveiled a new chief executive.

The Somerset luxury brand has announced that Andrea Baldo has been appointed to the Mulberry Board as chief executive replacing Thierry Andretta.

Andretta is stepping down from the board and leaving the Company with immediate effect.

Baldo has over 20 years’ experience leading brands in the fashion industry. In his most recent position as chief executive and executive director of GANNI A/S.

He drove the international growth of the business through a focus on retail network development, product innovation, and a sharpening of the brand identity to increase customer engagement.

Prior to this, Andrea spent time at fashion brands Coccinelle SpA  and Marni Group Srl  respectively.

In both positions, Andrea redefined the strategic priorities for the businesses, ultimately leading to improved sales and profitability performance. He has also held leadership positions at Diesel for over ten years including as chief operating officer of the US business.

Andrea Baldo will join the Mulberry board as chief executive on 1 September 2024.

Chris Roberts, Chairman said: “I am pleased to be able to announce the appointment of Andrea Baldo. Following our search process, it was clear that Andrea’s international fashion brand expertise, creativity and strategic thinking meant he was absolutely the right person for this role. I’d also like to thank Thierry for his contribution to the business.”

Andrea Baldo, incoming Chief Executive Officer commented: “I am thrilled to join Mulberry at such a pivotal moment and to build upon the strong sustainability credentials of this iconic luxury brand. I look forward to leading the business and its talented team into the next chapter.”