Stationery firm acquired by historic manufacturer

A Bath-based stationery business has been acquired for an undisclosed sum by an historic manufacturer specialising in Christmas goods.

The Gifted Stationery Company has been bought by the Swan Mill Group.

The day-to-day running of the £5m turnover firm founded in 2007 by Nigel Parr will remain unchanged following the deal.

Parr will continue to operate the company from an office in Bath, supplying calendars, diaries and stationery products to UK retailers and charities, as well as export customers.

“The Gifted brand is well-known for the more than 500 dated products they run each year which is absolutely new to us,” said David Byk, chief executive of Swan Mill Group.

“We are excited about all the opportunities we can also develop together through our networks with Hey Hugo,” said Byk. “In total they currently run over 1,000 SKUs and we see this, and their expertise to supply these categories bespoke for our customers, as a real boost to our total offer.”