First ten-year tourism plan unveiled by Dorset to boost off-season visitor numbers
Dorset has launched its first county-wide destination management plan setting out a vision to grow tourism over the next decade.
The plan aims to support jobs, businesses and communities while enhancing the visitor experience, with a focus on encouraging more visitors throughout the year to spread the benefits of tourism beyond the peak summer season.
It was jointly funded by Dorset and BCP councils through the UK Shared Prosperity Fund and produced with the Dorset Local Visitor Economy Partnership Advisory Board.
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