Luxury yacht maker appoints new chief executive

Luxury yacht manufacturer Princes Yachts has appointed a new chief executive.

The Plymouth firm has replaced the current chief executive Anthony Sheriff with commercial director Will Green.

Antony Sheriff has left the firm after being in charge for more than seven years.

The changes have come six months after Princess Yachts was taken over by US private equity firm KPS Capital Partners.

Princess Yachts said Mr Sheriff is leaving the company to pursue other endeavours.

A spokesman said: “We thank him for his contributions and wish him well.”

The company said his successor, Mr Green, has been a pivotal member of the Princess Yachts team for 20 years, and instrumental in driving the sustained period of commercial success enjoyed by the business in recent years.

Previously head of UK sales at luxury car manufacturer Aston Martin, Mr Green has overseen the strategic direction of Princess’ global sales, continually developing the customer experience with a highly-professional network of distributors and dealers representing the brand in more than 65 countries worldwide.

He said: “It is an honour to be appointed chief executive of Princess. Those who know me will recognise the passion I have for the brand, so this is an exciting opportunity to shape the next chapter for the business and build on its amazing legacy.

“I am excited and privileged to work alongside a very talented team which has achieved a long track record of success and, with the support of our controlling shareholder KPS Capital Partners, I know we can build on this further with investment in some key areas and by focusing on what we do best – building exceptional yachts for our customers.’

Earlier this year Princess Yachts was taken over by New York-headquartered KPS Capital Partners when it entered into an agreement to acquire a controlling interest in Princess Yachts.

Meanwhile, Princess Yachts will be showcasing two “world premieres” at this year’s Cannes Yachting Festival with the new Y95 and Y80 being displayed for the first time. The company

will also be announcing two new future models as part of their continued investment in new and innovative product offerings.