John Peters

Having traded the canals of inner-city Birmingham for the shores of the Atlantic in 1998, John began his career with South West Investment Group (SWIG) working on an EU- funded fisheries industry diversification scheme. This led to him becoming engaged in the delivery of loan funds for SMEs in the region in those parts of the market that are underserved by the banks and other mainstream lenders. After graduating to the role of Fund Manager, John worked with hundreds of SMEs throughout Devon and Cornwall, helping to provide them with the finance they needed to start and grow.

John became Managing Director of SWIG Finance in 2014, and has since led the company to become one of the UK’s leading Community Development Finance Institutions (CDFIs), supporting start-ups and growing SMEs throughout the whole of the South West.