Hospitality and hotel marketing agency Clockwork Marketing has secured B Corp status.<\/p>\n
The accreditation, which is verified by B Lab, is for high standards of social and environmental performance, transparency and accountability.<\/p>\n
The Newton Abbot-based business has undertaken B Corp accreditation to become more purpose-driven and lead by example in a sector that has a large carbon footprint and issues with over tourism in some locations.<\/p>\n
Clare Bushby, managing director of Clockwork Marketing, said: \u201cAs we move into a new era of travel, we must begin to think of hospitality differently as luxury and price alone will not entice tomorrow\u2019s guests.<\/p>\n
“People will expect a reciprocation of their green values and will hold businesses to high moral standards. Tourism needs to evolve too, for people and the planet.\u201d<\/p>\n
Clockwork Marketing\u2019s environmental and social initiatives are recognised with its new B Corp status, they are committed to both Ecologi and Hive energy monitoring, have introduced new water and energy-saving tools in the office along with eco-friendly office products and purchasing policies.<\/p>\n
Clockwork donated more than 400 hours of work time to good business and charitable causes last year, and \u00a36,500 to regional charities.<\/p>\n
Bushby added: \u201cWe want Clockwork to be a force for good, to have purpose and to lead by example, not just pay lip service to the change that\u2019s needed. Our B Corp accreditation is the first step on a long road.\u201d<\/p>\n
The agency now has 21 staff and works with 230 client hospitality businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"
Accreditation is ‘first step on a long road’ of being a force for good<\/p>\n","protected":false},"author":18,"featured_media":15707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127686],"coauthors":[81],"class_list":["post-15706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","tag-devon","tag-featured-story"],"yoast_head":"\n